Reward and punishment
Most training revolves around giving the dog consequences for his behaviour, in the hope of influencing the behaviour the dog will exhibit in the future. Operant conditioning defines four types of consequences:
Positive reinforcement adds something to the situation to increase the chance of the behaviour being exhibited again (for example, giving a dog a treat when he sits.)
Negative reinforcement removes something from the situation to increase the chance of the behaviour being exhibited again (for example, releasing the tension on an uncomfortable training collar when the dog stops pulling on the leash).
Positive punishment adds something to the situation to decrease the chance of the behaviour being exhibited again (for example, verbally growling at a dog to make it stop jumping up).
Negative punishment removes something from the situation to decrease the chance of the behaviour being exhibited again (for example, walking away from a dog who jumps up).

Most modern trainers say that they use "positive training methods", which is a different meaning of the word "positive" from that in operant conditioning. "Positive training methods" generally means preferring the use of reward-based training to increase good behaviour over that of physical punishment to decrease bad behaviour. However, a good trainer understands all four methods, whether or not they can put operant-conditioning terminology to them, and applies them as appropriate for the dog, the breed, the handler, and the situation.
Rewards
Positive reinforcers can be anything that the dog finds rewarding - special food treats, the chance to play with a tug toy, social interaction with other dogs, or the owners attention. The more rewarding a dog finds a particular reinforcer, the more work he will be prepared to do in order to obtain the reinforcer.
It is important that the dog is not "bribed" to perform. In dog training, the term "bribery" means that the dog is aware of the presence of the reward before he is asked to complete the command. The risk with bribery is that the dog will refuse to comply with commands when he cannot see the reward, since he knows from experience that he will only be rewarded when he can see the reward. Experienced trainers will hide the reward from the dog, and only produce the reward once the dog has already complied with the command. The goal is to produce a dog who will perform even on occasions that the handler has no reward to offer, since the dog's training has taught him that the handler may have a reward even if the dog cannot see it.
Some trainers go through a process of teaching a puppy to strongly desire a particular toy, in order to make the toy a more powerful positive reinforcer for good behaviour. This process is called "building prey drive", and is commonly used in the training of Narcotics Detection and Police Service dogs. The goal is to produce a dog who will work independently for long periods of time, in the hopes of earning access to its special toy reward.
Punishments
Positive punishment is probably the consequence that is least used by modern dog trainers, as it must be used very carefully. A dog is generally only given this type of punishment if it is wilfully disobeying the owner. Punishing a dog who does not understand what is being asked of him is not only unfair to the dog, but can make the dog a fearful or unwilling worker.
Punishments are administered only as appropriate for the dog's personality, age, and experience. A sharp No works for many dogs, but some dogs even show signs of fear or anxiety with harsh verbal corrections. On the other hand, certain dogs with 'harder' temperaments may ignore a verbal reprimand, and may work best if the reprimand for a serious offence is coupled with a physical punishment such as a quick tug on a training collar. Trainers generally advise keeping hand contact with the dog to positive interactions; if hands are used to threaten or hurt, some dogs may begin to behave defensively when stroked or handled.
Avoiding punishment
Keeping a puppy on a leash in challenging situations or in his crate or pen when not closely supervised prevents the puppy from getting into situations that might otherwise invite an owner's harsh reaction (such as chewing up a favourite pair of shoes).
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